WP Mayor is a highly respected entity in the WordPress community, offering insightful content, product reviews, and services to our audience of website builders, digital marketers, and agencies of all kinds.
We are on the hunt for a diligent and self-sufficient Blog Manager to guide our content strategy and manage client communications effectively, with a keen eye on our affiliate marketing efforts.
How We Work
As a 100% remote and asynchronous team, self-discipline is a very important factor when working within the WP Mayor team. Everyone pulls their own weight and we do our utmost to get the best out of each other.
We strive for excellence in everything we do, so there’s no room for average work or half-hearted efforts.
The tools we use day-to-day include:
- Twist for communication
- Notion for our company wiki
- Help Scout for email communication with clients and partners
- Various plugins and SaaS tools for content management and SEO
The goal of the Blog Manager will be to formalize and structure a balanced and profitable content strategy to grow the business while maintaining a strong reputation within the industry.
Content And Affiliate Marketing Management
- Content Strategy: Develop and implement a content strategy alongside the current team that aligns with WP Mayor’s goals, audience needs, and affiliate marketing objectives.
- Affiliate Marketing: Integrate affiliate marketing strategies into content creation, ensuring that content aligns with affiliate goals without compromising integrity and reader trust.
- Content Creation: Oversee the creation and publication of all content, ensuring it is relevant, accurate, and adheres to our quality and affiliate marketing standards.
- SEO & Affiliate Links: Ensure that all content and affiliate links are SEO-optimized to enhance visibility and drive organic traffic.
- Writer Coordination: Work closely with writers to plan, assign, and edit content, ensuring alignment with partner and affiliate marketing strategies.
- Quality Assurance: Ensure all content is free from errors and aligns with our brand voice, guidelines, and objectives.
- Process Optimization: Continually refine and document content creation and management processes for enhanced efficiency and output.
Client And Affiliate Partner Communication
- Client Liaison: Manage communication with clients who opt for paid services such as Product Reviews and Partnerships.
- Affiliate Partner Coordination: Communicate and coordinate with affiliate partners to align content strategy with affiliate marketing goals.
- Content Monetization: Ensure that paid and affiliate content remains unbiased and transparent, adhering to our ethical guidelines.
Analytics And Reporting
- Performance Tracking: Monitor and analyze content and affiliate marketing performance, using insights to refine our strategy.
- Reporting: Provide regular updates to the CEO regarding content and affiliate marketing performance and strategy outcomes.
Qualities And Skills Required
Proactive And Autonomous
- Initiative: Ability to foresee challenges and address them proactively in both content and affiliate marketing realms.
- Independence: Manage the blog autonomously, utilizing the CEO as a consultant rather than a task manager.
Meticulous Attention To Detail
- Quality Control: Ensure all content and affiliate links are free from errors and inconsistencies.
- Process Management: Develop and refine processes for streamlined content management, affiliate marketing, and client communication.
- Internal: Ensure clear and concise communication with writers and other team members through all channels, be it Twist (chat), Notion, email, or internal comment systems.
- External: Manage client and affiliate partner communications professionally and efficiently.
Creativity And Innovation
- Content Innovation: Bring fresh and engaging ideas to the table for content and affiliate marketing strategies based on real-world research and insights.
- Problem Solving: Find innovative solutions to challenges and continuously optimize our processes for better performance.
- Collaboration: Work harmoniously with writers and all other team members.
- Leadership: Lead the team effectively, ensuring smooth operations and content production.
- Data Analysis: Ability to analyze content and affiliate marketing performance data and derive actionable insights.
- Strategy Refinement: Use analytical findings to refine content and affiliate marketing strategies for optimal results.
Education And Experience
- Proven experience as a Blog Manager or similar role, with experience in affiliate marketing.
- Proficient in content management systems, SEO principles, and affiliate marketing strategies.
- Strong editorial skills and an excellent command of the English language.
Good to have, but not essential:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Remuneration & Perks
The selected candidate will receive the following:
- $30,000 to $36,000 annual remuneration*
- 4 weeks of paid leave annually
- The freedom to work remotely, ideally based within the EU or US
- A flexible work schedule with at least a 4-hour daily overlap with the rest of the team
- Access to courses and other continued learning supported by the company
- Attendance to conferences to expand our skills and connections
- Occasional company meet-ups and retreats to strengthen the team bond
* The remuneration will vary depending on the level of experience and responsibilities taken on by the selected candidate.