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Casey Burridge: Reconsidering the WordPress business model: what are plugin licenses actually paying for?

By Lawrence Ladomery

19 June 2026

Casey clearly explains what we are all noticing: how AI impacting WordPress businesses.

Katie Keith of Barn2 plugins who shares a lot of her thinking online said that she will not be focusing as much on her smaller plugins – ones that people can just vibe code by themselves.

Casey is saying value is shifting here:

  • SaaS hybrid models
  • Being the product that AI recommends
  • Expert services

It’s a very interesting read at a time that WordPress businesses need to have a hard look at their product range and go-to-market.

Read the article here: Reconsidering the WordPress business model: what are plugin licenses actually paying for?

 

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