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Lawrence Ladomery
10 April 2025
Pootlepress: 90% of Buyers Won’t Shortlist You Unless They Know and Trust Your Brand
Great write up by Jamie Marsland about an important dynamic in B2B Sales, that your brand will not be considered if it’s not already known.
He’s referring to an article published by the Harvard Business Review in 2022: What B2Bs Need to Know About Their Buyers.
If this statistic scares you consider this other one too: Only 1% to 5% of your total addressable market (TAM) is in-market to buy right now.
So, if your brand is not known, your chances to be considered are very very small.
Read Jamie’s article: 90% of Buyers Won’t Shortlist You Unless They Know and Trust Your Brand – Research Reveals
Lawrence Ladomery
27 March 2025
WP Engine Decode 2025: The agenda has been published
The event takes place on Tuesday, April 15 at 10:00 am – Americas (CDT) | APAC (AEST) | EMEA (GMT).
A couple of interesting talks for Marketers:
10:00 AM-10:15 AM – Our commitment to the community, by Heather Brunner, WP Engine’s CEO
10:15 AM-10:45 AM – What is my content strategy in a world of AI agents?, by Jeremiah Owyang, VC at Blitzscaling Ventures
12:00 PM-12:25 PM – Agency trends 2025: What’s changing, what’s winning, and what’s next, by Charles Oh, Agency Community Manager, WP Engine, and Nicholas Petroski, Founder, romethean Research
12:00 PM-12:25 PM – Tech-first marketing: tools, teams & tactics, by Katie Bosch, Senior Manager, Marketing Technology, WP Engine, and Edward Unthank, Founder and Lead Marketing Technology Consultant. Etumos
12:30 PM-1:10 PM – Marketing money pits: where brands waste time and budget, by Rami Perry,Key Partner Account Manager, WP Engine, and James Bavington, Technical and Product Director, StrategiQ
1:15 PM-1:40 PM – SEO and AI: did AI just eat my search traffic?, by Erika Sentz, Lead Website Marketing Manager, WP Engine, and Miranda Gahrmann, VP of Organic Performance, Monster
You know what, you might as well attend all talks. Even the non-Marketing ones are interesting.
View the full agenda and register here: WP Engine Decode 2025 – Agenda
Lawrence Ladomery
26 March 2025
Backlinko: 25 Best Blog Niche Ideas (Data Study)
Great article on Backlinko for those looking to start a blog and researching a topic to cover.
Shannon Willoby, the author, provides a ton of detail for each of these topics:
1. Artificial Intelligence (AI)
2. Digital Marketing
3. Cybersecurity
4. Meal Prep
5. Wellness
6. Home Remodeling
7. Debt Management
8. Pet Health
9. B2B Sales
10. Weight Loss
11. Skincare
12. Productivity
13. Real Estate Investment
14. Financial Management
15. Self-Care
16. Career Development
17. Green Technology
18. B2C Sales
19. Consumer Tech
20. Health
21. Books
22. Cryptocurrency
23. Remote Work
24. Web Design
25. Passive Income
Read the post here: 25 Best Blog Niche Ideas (Data Study)
Lawrence Ladomery
12 March 2025
Read first: About the Growth section
Post your questions about growing a WordPress business here.
Just so you know, you’re not allowed to promote your products or services.
Don’t forget to read the Community Rules too.
