Very interesting observations, starting with an idea shared by the top people in the AI space, that AI is shifting from models to autonomous systems/agents that complete tasks independently.
Other points include:
- Marketers must optimize for AI citation, not just Google rankings – agents decide what sources to recommend
- AI traffic is tiny in volume but converts exceptionally well (9.7% of B2B revenue from <1% of traffic)
- Over 70% of daily searches happen outside Google – brands need presence across all platforms
And the call to action: build systems with feedback loops, not one-off AI tactics – that’s the new competitive moat.
Related to this is an idea I have been going on a while for agencies – start offering AI orchestration services. Demand is growing fast!
Watch the video here: 5 AI CEOs Said the Same Thing About 2026 (Marketing Changes Forever)
