Rand Fishkin on Zero Click Marketing

I think Rand Fishkin has the right ideas about how Marketing is changing, and the distribution channels driving that change.

This 3-minute video on LinkedIn introduces his ideas. And he’s got a book coming out soon too.

https://www.linkedin.com/posts/randfishkin_no-person-in-my-feed-today-were-not-saying-activity-7468065715309334528-NbxM

Related to this is one key point: that you need to ‘be everywhere’. I posted about this just now: WordPress.org has nailed content distribution (you can do the same)