Introduction
I’m an Italian-Australian living in Melbourne, Australia, with my wife and kids.
I originally studied Architecture but fell in love with ‘digital’ instead. This was before Facebook and WordPress existed and when we had to dial into the internet.
I’ve spent half my career building and managing websites and the other half Marketing them.
WordPress Backstory
I was late to WordPress, relatively speaking (as I started in digital back in 1998). I first crossed paths with the CMS in 2010 when I was working for an advertising agency – the developer there was using it to build microsites for brands.
I embraced WordPress for good in 2017, when I started working for a local web hosting company, and looking after their WordPress hosting brand. I fell in love with the community and was lucky enough to participate as a sponsor in a couple of WordCamps. Following that, I worked for a US-based WordPress host, and as a freelancer, worked with a number of WordPress product owners.
Today, I get my WordPress fix by writing about WordPress here and attending WordCamps when I can.