About the Notepad

The event takes place on Tuesday, April 15 at 10:00 am  – Americas (CDT) | APAC (AEST) | EMEA (GMT).

A couple of interesting talks for Marketers:

10:00 AM-10:15 AM – Our commitment to the community, by Heather Brunner, WP Engine’s CEO

View the full agenda and register here: WP Engine Decode 2025 – Agenda

Great article on Backlinko for those looking to start a blog and researching a topic to cover.

Shannon Willoby, the author, provides a ton of detail for each of these topics:

1. Artificial Intelligence (AI)
2. Digital Marketing
3. Cybersecurity
4. Meal Prep
5. Wellness
6. Home Remodeling
7. Debt Management
8. Pet Health
9. B2B Sales
10. Weight Loss
11. Skincare
12. Productivity
13. Real Estate Investment
14. Financial Management
15. Self-Care
16. Career Development
17. Green Technology
18. B2C Sales
19. Consumer Tech
20. Health
21. Books
22. Cryptocurrency
23. Remote Work
24. Web Design
25. Passive Income

Read the post here: 25 Best Blog Niche Ideas (Data Study)

SEO is not dead, it seems.

A couple of interesting points:

• ChatGPT is by far the most used AI tool
• It’s used about a third as much as DuckDuckGo

Here’s the link: New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

Post your questions about growing a WordPress business here.

Just so you know, you’re not allowed to promote your products or services.

Don’t forget to read the Community Rules too.

Justin Arnold, Head of Content Marketing at Atarim, covers an important topic for both product businesses and agencies: when and how to raise prices.

Here’s an interesting observation:

When you’re landing a new client, there should always be a negotiation about the prices.

If you don’t experience this, and your clients agree very quickly, it may be a sign that your rates are low – and you need to increase them.

Read the full article here: How To Plan & Execute a Successful Price Increase

Another great article on WinningWP: How YouTube’s Evolution is Reshaping Content Creation and Traditional Publishing

If you’re a publisher or run a blog, like I am, it’s time to re-consider your content strategy and see how video can play a central role.

How folks are consuming content has changed dramatically in the last couple years, and that’s not even considering how AI is disrupting search. I’m seeing this in my Google Analytics and will have to adapt too.

Great piece by WinningWP on what the big changes we’re seeing with Google and AI mean for WordPress website.

The Death of Google Search: A Looming Crisis for WordPress Websites

We’re discounting Pro and Partner Membership pricing for those living in regions where market and economic dynamics are different: South America, Africa, Middle East, Oceania (except ANZ).

• Pro Membership: $49 / year, instead of $99
• Partner Membership: $299 / year, instead of $499

Community Membership remains free, of course.

For more information about what each tier offers, see our Join For Free page

Introduced as: Exploring WordPress through conversations with leading developers and creatives.

The latest episode is an interview with Jessica Lyschik, a developer at Greyd:

Building a Block Theme for 1 Million Users ft. Jessica Lyschik

Subscribe via your favorite Podcast player.

He’s looking for sponsorship too.

Here’s the playlist: https://www.youtube.com/playlist?list=PLCE-YSAYYVd4d6H6pXV_xvPbyg8EzYiUd

WordCamp Asia 2025 organizers have announced the first batch of speakers:

• Katie Keith of Barn2 Plugins (EMEA)
• Nirmal Desai of CreedAlly (APAC)
• Riad Benguella of Automattic (EMEA)
• Jo Minney of House Digital (APAC)
• James Giroux of WordPress VIP (Americas)

I’m going to keep track of where speakers are from as well as where their companies are from too, as I did for WordCamp Asia 2024.

The organizers are aiming to have 60% of local representation, which would be just about twice as much as the previous event (27%). This would be a great result.

It seems like everyone’s giving Bluesky a go, which is great news. Good to have more choice.

If you’re on Bluesky feel free to connect: https://bsky.app/profile/wpbizdev.bsky.social

If you’re not, give it a go!

I’ll be telling my story – how I pivoted from web production and management to marketing.

All thanks for a Marketing Automation project, which forced me to learn about marketing fundamentals to be able to set up the contact database correctly, lead scoring, automation flows, etc…

How Devs Can Learn About Marketing from Data

Date & Time: 2 November @ 1.55pm
Where: WordCamp Sydney – Hallway Track

Event info and registration: https://sydney.wordcamp.org/2024/schedule/

Interesting move by Barn2, considering they started out as an agency.

Here’s the announcement: Simplify your web journey: Barn2 now offers full-service web development

Services offered are:

• New WordPress and WooCommerce websites
• Plugin installation and setup
• Plugin customization
• Website fixes and troubleshooting
• Speed optimization
• Ongoing website maintenance

More info here: https://barn2.com/services/

I wonder if this is part of a trend. It may be a topic worth covering via a more detailed post.

The report, by PR Newswire, is based on the analysis of over 100,000 press releases and surveying over 665 professionals in the US and Canada. As you can imagine, it makes a strong case for using Press Releases and is ultimately a lead gen piece. But there’s some interesting info to keep in mind:

• The main purpose is brand visibility
• Also used for building relationships with journalists and influencers
• Only 4% do it as part of an SEO strategy

The biggest challenge is not generating as much media pick up as one would expect, and not reaching the right people is the second concern.

60% of Press Releases are about  product or service news, followed by events (47%) and company news (42%).

The report covers AI too – 26% of those surveyed said that they used gen AI to craft press releases. About use to to write headlines.

The two more interesting stats relate to performance:

• Action verbs in headlines – The three more performing ones are ‘Announce’, ‘Launch’ and ‘Reports/Reported’
• The following days/times performed better – 10am to 4pm Monday to Thursday

The report covers much more. It’s free – you can download it here:

State of the Press Release Report

I think this is a very important initiative – a step towards a better model for social networking.

Good that Automattic is behind it, as reported by the Tavern.

Read about the launch here: Launch of Social Web Foundation.

Leaders of the open social networking movement have formed the Social Web Foundation, a non-profit organization dedicated to making connections between social platforms with the open standard protocol ActivityPub.

The “social web”, also called the “Fediverse”, is a network of independent social platforms connected with the open standard protocol ActivityPub. Users on any platform can follow their friends, family, influencers, or brands on any other participating network.

ActivityPub was standardized by the World Wide Web Consortium (W3C) in 2018. It has attracted over 100 software implementations, tens of thousands of supporting web sites, and tens of millions of users.

Advocates of this increased platform choice say it will bring more individual control, more innovation, and a healthier social media experience. But there is work to do: journalism, activism, and the public square remain in a state of uncertain dissonance and privacy, safety and agency remain important concerns for anyone participating in a social network.

I’m going to list here all non-WP media articles about the Automattic Vs WP Engine ‘conflict’.

11 November 2024

Automattic Faces Irony Of New WPEngineTracker Protest Site
Search Engine Journal

10 November 2024

The Drupal development community shows how to solve the problem of ‘big companies exploiting open source without contributing to it’
Gigazine

Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing
Search Engine Journal

9 November 2024

None

8 November 2024

WordPress’s Automattic openly tracks websites bailing from rival WP Engine
The Register

7 November 2024

There’s Trouble in the WordPress Ecosystem. What Do Businesses Need to Know?
Success

The WordPress vs. WP Engine drama, explained
TechCrunch

Automattic’s new site tracks how many websites left WP Engine following feud with Matt Mullenweg
TechCrunch

Automattic Taunts WPE With WP Engine Tracker Website
Search Engine Journal

6 November 2024

None

5 November 2024

None

4 November 2024

None

3 November 2024

None

2 November 2024

None

1 November 2024

WordPress’s Costly Trademark Battle With WP Engine Is ‘Worth It’, Says CEO Matt Mullenweg
Observer

WordPress cofounder asks court to dismiss WP Engine’s lawsuit
The Verge

31 October 2024

As the WordPress saga continues, CIOs need to figure out what it might mean for all open source
CIO

30 October 2024

Matt Mullenweg talks about Automattic’s staffing issues and financials at TechCrunch Disrupt
TechCrunch

WordPress co-founder Matt Mullenweg says a fork would be ‘fantastic’
TechCrunch

Matt Mullenweg says Automattic is ‘very short-staffed’ amid WordPress vs. WP Engine drama
TechCrunch

29 October 2024

The WordPress vs. WP Engine drama, explained
TechCrunch

28 October 2024

WordPress forces user conf organizers to share social media credentials, arousing suspicions
The Register

27 October 2024

26 October 2024

‘I can’t run a business like this’: Why the WordPress row matters
BBC

25 October 2024

None

24 October 2024

None

23 October 2024

None

22 October 2024

The bill is coming for tech’s open source free lunch

21 October 2024

None

20 October 2024

Why WordPress’s CEO is spooking the internet
Morning Brew

19 October 2024

Developer Seeks WordPress Injunction to Halt Harms to Business
Bloomberg Law

WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources

18 October 2024

WP Engine files an injunction to get its WordPress.org access back
TechCrunch

Automattic offered employees another chance to quit over WordPress drama
The Verge

17 October 2024

Automattic offered employees another chance to quit — this time with nine months’ severance
TechCrunch

16 October 2024

The Wordpress drama and how it rings alarm bells for users
The Morning Context

Is Matt Mullenweg defending WordPress or sabotaging it?
MSN

About that brawl between the WordPress co-founder and WP Engine…
Computerworld

15 October

The WordPress drama could have major implications for the internet
Fast Company

Internal blog post reveals Automattic’s plan to enforce the WordPress trademark using ‘nice and not nice lawyers’
TechCrunch

What’s With the Open Source Drama Between WordPress and WP Engine?
CMS Wire

WordPress bans WP Engine from sponsoring or participating in user groups
The Register

WordPress vs. WP Engine: Who Will Survive the Hosting Brawl?
The India Herald

14 October

WordPress saga escalates as WP Engine plugin forcibly forked and legal letters fly
The Register

13 October 

WordPress acquires WP Engine’s ACF plugin amid legal disputes
NewsBytes

WordPress.org’s latest move involves taking control of a WP Engine plugin
The Verge

12 October 

In latest move against WP Engine, WordPress takes control of ACF plugin
TechCrunch

The Battle for 40% of the Internet
Slate Money (Paywalled)

11 October 

The Pettiest Drama in the Tech World Is Taking Place at … WordPress?
Slate

10 October 

WordPress vs WP Engine battle gets seriously stupid, with new login requirement
9to5Mac

The WordPress vs. WP Engine drama, explained
TechCrunch

The ongoing feud between Wordpress and WP Engine is threatening open-source principles and good name
TechSpot

9 October

None

8 October

None

7 October

One-twelfth of Automattic staff leave over WordPress-WP Engine spat
CIO

How the WordPress vs WP Engine feud could impact the future of the internet
The Indian Express

WordPress executive director Josepha Haden Chomphosy resigns
The Hindu

After weeks of drama, SF tech CEO gives workers $30,000 to quit
SFGATE

Automattic CEO will pay staff $30,000 to leave if they oppose his legal battle with WP Engine
HR Grapevine

6 October

None

5 October

The WordPress vs. WP Engine drama, explained
TechCrunch

Why WordPress founder Matt Mullenweg has gone ‘nuclear’ against tech investing giant Silver Lake
CNBC

Executive Director Of WordPress Resigns
Search Engine Journal

WordPress co-founder is paying employees to leave if they disagree with him
MSN

WordPress paying employees to leave if they disagree with co-founder
NewsBytes

4 October 2024

WordPress cofounder is paying employees to leave if they disagree with him
The Verge

The latest on the WordPress fight over trademarks and open source
The Verge

159 employees leave WordPress founder’s company after extortion lawsuit
Engadget

Matt Mullenweg: ‘WordPress.org just belongs to me’
The Verge

Things get nasty in lawsuit between WordPress.org and WP Engine
CIO

WordPress Trying to Extort Competitor with Trademarks, Suit Says
Bloomberg Law News

WordPress cofounder is paying employees to leave if they disagree with him
The Verge

WP engine sues WordPress
fudzilla

159 employees are leaving Automattic as CEO’s fight with WP Engine escalates
TechCrunch

How the Argo Project Is Avoiding WordPress-Type Problems
The New Stack

The ‘WordPress’ fight is now a lawsuit
MSN

159 Automattic staff take severance offer and walk out over WP Engine feud
The Register

3 October 2024

WP Engine sues WordPress co-creator Mullenweg and Automattic, alleging abuse of power
TechCrunch

The ‘WordPress’ fight is now a lawsuit
The Verge

WordPress Co-Founder & Automattic Sued For Attempted Extortion
Search Engine Journal

Automattic demanded web host pay $32M annually for using WordPress trademark
Ars Technica

Automattic CEO Matthew Mullenweg sued for attempted extortion by WP Engine
TechRadar

What’s going on with the WordPress-WP Engine battle?
Silicon Republic

When Benevolence Fades
Tedium

WordPress founder sued for alleged libel and attempted extortion
Engadget

WP Engine sues Automattic CEO for ‘abuse of power’
Techzine

WP Engine Sues WordPress for Libel, Extortion
Slashdot

WordPress developer Automattic reveals it demanded 8% of revenue as licensing fee from WP Engine
Gigazine

The ‘WordPress’ fight is now a lawsuit
MSN

Developer Concerns Rise as WordPress and WP Engine See 19% Traffic Decline, Alternatives Thrive
Digital Information World

Latest in WordPress war: Automattic says it wanted 8% cut of WP Engine revenue
The Register

WP Engine files a lawsuit against Automatic and WordPress co-founder Matt Mulleweng
Tech Pluto

Automattic has been busy creating and expanding its Automattic for Agencies initiative across its WordPress brands – WordPress.com, JetPack, Pressable and Woo – and have just announced their WordPress.com Partner Directory.

“When you apply to the agency directory, your application will be reviewed to assess critical areas like security, performance, and adherence to different business requirements. Accepted agencies can showcase their profile across the Woo, Jetpack, and Pressable brand directories via a single listing.”

Visit the Partner Directory via this SEO optimized URL: https://wordpress.com/development-services/

I’m starting a list here but will add it to a Resources section of the website when it exists 🙂
Feel free to recommend ones you listen to too.

This Old Marketing | Marketing

Woo Biz Chat | Business

The Prof G Pod with Scott Galloway | Business

Masters of Scale | Business

Uncensored CMO | Marketing

Content Inc with Joe Pulizzi | Marketing

The B2B Playbook | Marketing

WP Product Talk | Business

Post Status Podcast | Business

Growth Colony | Marketing

The B2B Marketing Podcast | Marketing

The Marketing Book Podcast | Marketing

The Mi3 Podcast | Marketing

The new version introduces the Table Builder, a simple, visual interface that allows you to create beautiful tables effortlessly.

It’s a feature that a lot of customers had asked for, replacing the shortcode approach and making the process much more streamlined .

You can read the announcement here.

WooCommerce Product Table is one of Barn2’s bestselling plugins used by store owners to display product information clearly, in a tabular format (eg. like an invoice)  and on one page.