Justin Arnold, Head of Content Marketing at Atarim, covers an important topic for both product businesses and agencies: when and how to raise prices.
Here’s an interesting observation:
When you’re landing a new client, there should always be a negotiation about the prices.
If you don’t experience this, and your clients agree very quickly, it may be a sign that your rates are low – and you need to increase them.
Read the full article here: How To Plan & Execute a Successful Price Increase
