Rand Fishkin of Sparktoro (ex Moz) has written a great piece explaining what these are and what we can learn from them.
Here are the main headings of the article:
- Navboost and the use of clicks, CTR, long vs. short clicks, and user data
- Use of Chrome browser clickstreams to power Google Search
- Whitelists in Travel, Covid, and Politics
- Employing Quality Rater Feedback
- Google Uses Click Data to Determine How to Weight Links in Rankings
If you’re short of time, skip to the Big Picture Takeaways for Marketers Who Care About Organic Search Traffic part.
Read the article: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
