I’m a big fan of Mark Ritson, who is a world-renowned marketing professor, brand consultant, and entrepreneur – an academic, and a staunch defender of academia too, at a time when institutional education is under attack from gurus like Gary V.
In this video he talks about B2B marketing broadly, but also has a few words about the tech space, including some unflattering comments about those who market in tech.
The video is hosted on LinkedIn so you will need to be logged in to view it.
