My talk @ WC Sydney: How Devs Can Learn About Marketing from Data

I’ll be telling my story – how I pivoted from web production and management to marketing.

All thanks for a Marketing Automation project, which forced me to learn about marketing fundamentals to be able to set up the contact database correctly, lead scoring, automation flows, etc…

How Devs Can Learn About Marketing from Data

Date & Time: 2 November @ 1.55pm
Where: WordCamp Sydney – Hallway Track

Event info and registration: https://sydney.wordcamp.org/2024/schedule/