View it here: State of WordPress Security In 2026
A couple of notes about how it’s packaged and not the content:
- They have been running it a few years now. It helped them put their brand on map and now re-asserts them as leaders in the WordPress security space
- It’s not gated. They will get more eyeballs and engagement, which in the medium and long term is more valuable than capturing leads
- The report is readable but has nice splashes of colour and animation
- There’s no navigation except a CTA to get protection (best solution) to what the report is a about (scary problem)
- Graphs are gorgeous, easy to read an meaningful. Assets to share and distribute on the socials.
- Social proof on steroids: testimonials from the influencers that WP influencers are influenced by
I’d love to know to what extend this drives brand awareness and net new business.
