James works for WordPress VIP and neck deep into the WordPress for Enterprise space, which is very different from what most folks in the ecosystem know. He blog post – Enterprise Doesn’t Doubt WordPress. They Doubt Us – highlights a couple of important points:
“WordPress is ready for the enterprise moment ahead, but our ecosystem isn’t telling the right story.”
and…
“Enterprise Doesn’t Need Another CMS Pitch. They Need A Vision.”
and…
“Agencies are on the Front Line of What Comes Next”
and… many more great points. Read the article, already! 🙂
I also agree that the project is well placed for the AI-future, whatever that is. The platform is structurally ready for it, and the very nature of its open development model means it can iterate faster than closed and commercially-driven propriety systems.
James also makes a critical point that agencies serving any market segment (so not just Enterprise) should consider:
We have the credibility. We have the track record. We have the logos and the scale and the years of proof. What we need now is the mindset shift; to operate more like GSIs and less like implementers. To walk into enterprise environments not with a list of WordPress features, but with a point of view on how to solve the problems that sit across the martech stack.
Teams want full-pipeline thinking. They want integration strategy. They want help navigating governance, orchestration, data flow, and collaboration. They want someone to understand how their content interacts with the rest of their systems and how it ultimately contributes to business outcomes.
WordPress fits into that world far more naturally than most people realise. It’s flexible, it’s interoperable, it’s structured when you need it to be and open when you want to innovate. But it only reaches its potential when we position it as part of the martech ecosystem, not standing apart from it.
I talked about something similar at this year’s Agency Summit in the context of AI and businesses needing to integrate and orchestrate solutions together.
And even in my recent interview of Shoaib Khan Khattak of CyberPanel, discussing how agencies can package a WordPress + n8n offering.
I’m looking at this from the point of view of a small agency or a freelance dev. If you think with a more “Enterprise mindset” you’ll end up with a stronger and more appealing offering for smaller businesses. And eventually land Enterprise clients too. Not only that, you’re doing WordPress a favour, helping change the ‘free is crappy’ perception.
One final point.
James says that the ecosystem is not telling the right story. I agree with 100%. But I also think that the project should lead this endeavour. The project needs Marketing.
