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Interview | 7 June 2024

Interview: Jayasty Anandan of Digital Jayasty

Profile photo of Jayasty Anandan

Jayasty Anandan is a content writer, SEO specialist and published author with experience across the WordPress and SaaS ecosystems.

Tell us about your career – how did you get started and what are you doing now?

With a background in electrical and electronics engineering, I made a conscious choice to pursue a career in marketing after college. My journey began in 2013, when I took on various roles such as sales coordinator, project coordinator, trade marketer, and public relations officer. It wasn’t until I discovered digital marketing that I found my true passion. The constant evolution of this field is what drives me, as it requires me to stay up to date with the latest trends and adapt quickly to remain competitive.

As a seasoned digital marketer with expertise in content writing, copywriting, and SEO, I’ve written over 400 articles across various industries, including WordPress Hosting, HealthTech, FinTech, EdTech, SaaS, Real Estate, and more. I find it extremely rewarding to immerse myself in different industries through my projects, as it expands my knowledge and expertise. My SEO skills have enabled me to optimize over 150 blog posts and web pages, ensuring they achieve high search engine rankings through strategic keyword selection and adherence to best practices.

Throughout my freelancing career, I’ve had the opportunity to work with clients from around the world, including the US, UK, Canada, Australia, Switzerland, Singapore, and India. For the past four years, I’ve been freelancing, and recently, I’ve focused on building a scalable business by establishing efficient processes.

To achieve this, I’ve worked closely with a select group of clients during this time, to dedicate more time to refining my business processes. My ultimate goal is to continue making a significant impact in the digital marketing field by taking on diverse projects and delivering exceptional results for my clients.

What do you specialize in? What’s your superpower?

My specialization lies in content writing, copywriting, and SEO. I craft compelling and optimized content that resonates with the target audience and drives results. When it comes to my superpower, I would say it’s my constant attention to detail and commitment to delivering high-quality work for my clients. I take pride in digging deep into every aspect of a project, thoroughly researching the subject matter, and crafting content that not only meets but exceeds my clients’ expectations. Quality is my utmost priority, and I often find myself holding my work to higher standards than my clients do. This consistent pursuit of excellence is what sets me apart and ensures that my clients receive nothing but the best.

Tell us about work you are particularly proud of

5/5 review of Jayasty Anandan

I take great pride in the quality of content I deliver to my clients. One of my biggest sources of satisfaction is that the majority of my clients rarely ask for revisions on the work I provide. This is because I make it a top priority to thoroughly understand their requirements upfront and follow best practices for content creation and SEO (when applicable) to ensure I deliver exceptional work that meets or exceeds their expectations.

I feel privileged to have worked with so many amazing clients who value the work I do. Here are a few testimonials from clients who did not require any revisions at all:

What’s your favorite brand and why?

My favorite brand is HubSpot. As a content writer and digital marketer, I find HubSpot to be an exceptional source of inspiration, especially in the B2B space. HubSpot’s dedication to inbound marketing, content creation, and providing valuable resources for businesses is truly admirable.

What I love most about HubSpot is their commitment to delivering high-quality, educational content that empowers businesses to succeed. Their blog and resources cover a wide range of topics, from content marketing and SEO to sales and customer service strategies. The depth and quality of their content are a testament to their expertise and thought leadership in the industry.

Screenshot of HubSpot's homepage

Additionally, HubSpot’s focus on creating a seamless and personalized customer experience resonates with me. Their marketing automation software and CRM tools are designed to help businesses nurture leads, build relationships, and deliver exceptional customer service, aligning perfectly with my belief in providing value to clients and customers.

HubSpot serves as a constant source of B2B inspiration for me. Their content and approach to marketing encourage me to think creatively, stay updated with the latest trends, and continuously strive to deliver exceptional value to my clients through compelling and engaging content.

How about your favorite campaign or ad?

One of my most memorable campaigns was an internal social media campaign at my previous full-time role. The goal was to get all employees actively engaged on the company’s social media handles and showcase our vibrant culture, collaborative spirit, and the fun we have while working together.

We kicked off the campaign with a grand event at our head office, where we brought together employees from across departments to educate them about the importance of social media and its impact on our brand image. It was fantastic to see everyone’s enthusiasm and eagerness to participate in this campaign.

To ensure inclusivity, we connected with our branch offices pan-India and organized similar sessions, enabling employees from different regions to participate and contribute to the campaign. We provided them with guidelines, content ideas, and best practices for sharing engaging posts that would highlight our company’s values and work environment.

The response was overwhelming! Employees started sharing candid moments from their workdays, giving our social media followers a genuine glimpse into our company’s culture.

Jayasti Ananda at an event

It was an absolute joy to witness the level of engagement and pride our employees took in representing our brand on social media. The campaign fostered a sense of unity and belonging, strengthening our company’s values and employer branding.

Looking back, this social media campaign stands out as one of my favorites. It not only achieved its goal of showcasing our company culture but also brought our workforce closer together, reminding us of the power of collaboration and shared passion for our work.

Can you tell us about a current campaign you are running, or have run recently?

I am currently working with a SaaS brand on their blog, and we are gearing up for an exciting product launch in the next week or two. This project has me filled with enthusiasm as we prepare to introduce their innovative solutions to the world.

Our primary focus at the moment is ensuring that the existing content on their blog adds tangible value to the readers, providing them with a comprehensive understanding of our cutting-edge products. Alongside this, we will be actively creating new blog posts that will continue to educate and engage our audience post-launch.

What makes this project particularly mind-blowing is that the brand operates in the domains of blockchain and cryptocurrency technology, offering robust data protection solutions. As part of our content strategy, we are thoroughly testing the apps ourselves, allowing us to share authentic, first-hand experiences and insights with our readers through our content.

I firmly believe that content is the cornerstone of any successful brand, and being trusted with crafting the content that will connect this company to its audience is a responsibility I take immense pride in. By delivering high-quality, informative, and engaging content, we aim to establish a strong bond with our readers, positioning the brand as a trusted authority in its field.

This campaign is truly exciting to work on, and I am eagerly looking forward to witnessing the impact our content will have in shaping the brand’s narrative and driving its success in the ever-evolving digital landscape.

What’s your favorite Marketing tool these days, and why?

  • This project management tool is a lifesaver for me. It allows me to track my time accurately across various tasks and projects, ensuring I stay organized and meet deadlines efficiently.
  • NeuronWriter: As a content writer, SEO is crucial, and Neuronwriter has been a game-changer. It helps me optimize my content for search engines by providing valuable insights and recommendations on keywords, readability, and overall content quality.
  • Boomerang for Gmail: Boomerang has been instrumental in helping me stay on top of my inbox. I can schedule emails in advance, set reminders, and track important conversations, streamlining my communication processes.
  • Komodo Deck: Collaboration and asynchronous communication are essential in today’s remote work environment. Komodo Deck has been a fantastic tool for recording videos, sharing my screen, and working asynchronously with clients, boosting productivity and ensuring seamless project progress.
  • Marqly: With so many tabs open at any given time, Marqly has been a blessing. This bookmark manager allows me to save and organize my tabs seamlessly, ensuring I never lose important research or information, even when I need to attend a meeting or shut down my laptop.

To conclude, can you share a tip that can help WordPress businesses grow?

Absolutely! One tip that can significantly contribute to the growth of WordPress businesses is to prioritize content marketing and search engine optimization (SEO) strategies. In today’s digital age, having a strong online presence and delivering valuable content to your target audience is crucial for driving traffic, generating leads, and ultimately boosting your business.

For WordPress businesses, consistently creating high-quality, SEO-optimized content can work wonders in attracting potential customers and establishing your brand as an authority in your niche. This can include publishing informative blog posts, creating comprehensive guides or tutorials, and leveraging multimedia formats like videos and podcasts.

Additionally, it’s essential to optimize your WordPress website for search engines by incorporating relevant keywords, improving website speed and mobile responsiveness, and ensuring a seamless user experience. Implementing best practices for on-page and off-page SEO can significantly improve your website’s visibility and rankings on search engine results pages (SERPs).

Furthermore, leveraging the power of social media and building an engaged community around your WordPress business can amplify your reach & help build valuable connections with potential customers, influencers, and industry professionals.

In short, by consistently delivering valuable content, optimizing your website for search engines, and actively engaging with your audience through social media and community-building efforts, WordPress businesses can establish a strong online presence, attract a steady stream of targeted traffic, and ultimately drive sustainable growth.

Follow Jayasty Anandan

Company Profile
Digital Jayasty
Content marketing and SEO services for WordPress and SaaS businesses
Company Type: Agency / Consultancy
Company Location: Singapore
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