Great piece by Equalize Digital comparing accessibility of websites built using a number of popular WordPress builders.

Kadence came top and Bricks, which is what I use on this website, was 8th out of 10, so not doing well at all. I’ll need to look into this for WP BizDev and make the necessary changes.

Read the article: WordPress Page Builder Accessibility Comparison

Instead, Chrome users will be prompted to opt in or out.

Anthony Chavez, vice president of Google’s Privacy Sandbox, said:

“Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time”

Here’s his post: A new path for Privacy Sandbox on the web

It’s still not a done deal – they are discussing this new approach with regulators.

It’s also too early to speculate whether this means that it’s business as usual or whether businesses will still need to adapt to a new approaches and new solutions (that have been developed in preparation for a cookie-less world). We will have to wait and see how many people decide to turn cookies off.

In the meantime, businesses who are setting themselves out to capture first-party data should not change their plans. It’s still a solid strategy to adopt.

Ann0uncement: WP Engine Acquires NitroPack, Extending Leadership in Managed WordPress Site Performance

It will be added to their new ‘Tools & Plugins’ category of their refreshed brand architecture.

From the Content Marketing Institute:

“Marketers should stop using attribution models and return to a 1985-like measurement model if they want their brands to succeed in 2024 and beyond.”

That is, before the internet and the ad / distribution channels telling us that we can measure campaigns accurately.

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

SparkToro and Datos (a SEMRush company) have compared searches that end with a click with those that don’t, giving us insight into the former too:

Here are the key numbers (for American searches):

• 41.5% of searches feature a click (70.5% of which go to the open web, 1% to ads, and the rest to Google properties)
• 37.1% end up with.. no click
• 21.4% end up with another search

So, 58.5% are considered Zero-Click searches.

Source: 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360, by SparkToro

It will be updated dynamically every month:

https://joost.blog/cms-market-share/

I’ll have a read and share my thoughts over the weekend.

Stellar WP’s event will *spark* ideas for growth, creativity, collaboration, and more.

Here’s the schedule: https://stellarwp.com/stellar-spark/spark-schedule/

There are quite a few growth related talks that are worth attending:

• Future-proofing your SEO: Updates, Overviews and Leaks!, by Carolyn Shelby and Alex Moss
• The Future of Email (Newsletters) in WordPress, by Xaver Birsak
• What the Weird Internet of Early 2000s Can Teach Us About Profitable Content in 2024, by Lana Rafaela Cindric
• How to Create an Affiliate Program to Sell Expensive Services, by Alex Standiford
• Monetizing Your Passion: WordPress for Content Creators, by David Wolfpaw
• Picturing Success: Maximizing Image Engagement in WordPress, by Corey Maas
• Credibility Marketing, by Adam Weeks

The  event takes place on online on 19 July, starting at 9am ET.

Register here: https://stellarwp.com/stellar-spark/

“OpenOrigins is a solution to safeguard against manipulated and AI-generated content. We prove the authenticity of digital media to enable trust in content. ”

From: OpenOrigins

My fear is that authenticity is going to lose value. People are not going to care if something is true or not, as long as they can get a fix of whatever content, notification, Like, etc… comes next.

But it’s a battle worth fighting. Particularly if live off the content you produce.

The venue has been announced too: Philippine International Convention Center, Manila, Philippines

Tickets are not yet on sale.

Rand Fishkin of Sparktoro (ex Moz) has written a great piece explaining what these are and what we can learn from them.
Here are the main headings of the article:

• Navboost and the use of clicks, CTR, long vs. short clicks, and user data
• Use of Chrome browser clickstreams to power Google Search
• Whitelists in Travel, Covid, and Politics
• Employing Quality Rater Feedback
• Google Uses Click Data to Determine How to Weight Links in Rankings

If you’re short of time, skip to the Big Picture Takeaways for Marketers Who Care About Organic Search Traffic part.

Read the article: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them