There are, like, 300 WordPress businesses dropping Black Friday deals.

They all feature a Black Friday deals page like this one.

So we have 300 of such pages linking to 300 deals.

That’s a fair amount of work for Marketer on any one of these brands. Is it worth the hassle?

I might run a similar exercise for WP BizDev to find out.

I interviewed Brian Jackson, ex Kinsta (CMO) and co-founder of forgemedia, makers of Perfmatters.

Brian is the Godfather of Content Marketing in the WordPress space, and his efforts were foundational to Kinsta’s success.

I interviewed as part of the Excerpt Talks series I am doing at WPBakery.

It was an interesting talk, as you can imagine.

Brian Jackson on Content Marketing, Brand Building & WordPress in the Age of AI

I should also add that I’ve been using Perfmatters on this website for a couple of years now and I couldn’t recommend it more.

Great write up by Jamie Marsland about an important dynamic in B2B Sales, that your brand will not be considered if it’s not already known.

He’s referring to an article published by the Harvard Business Review in 2022: What B2Bs Need to Know About Their Buyers.

If this statistic scares you consider this other one too: Only 1% to 5% of your total addressable market (TAM) is in-market to buy right now.

So, if your brand is not known, your chances to be considered are very very small.

Read Jamie’s article: 90% of Buyers Won’t Shortlist You Unless They Know and Trust Your Brand – Research Reveals

I’ll be joining Miriam Schwab and Bogdan Condurache at the Atarim Web Agency Summit on a panel to discuss the shift to no-code and what it means for agencies.

📅 April 8, 2025 8:00am EST / 10:00pm AEST
🎟️ Register for free

It’s a 5-day event packed with interesting talks an discussions, as well as networking lounges and sponsor booths where you can play spin the wheel to win prizes 🙂

The event takes place on Tuesday, April 15 at 10:00 am  – Americas (CDT) | APAC (AEST) | EMEA (GMT).

A couple of interesting talks for Marketers:

10:00 AM-10:15 AM – Our commitment to the community, by Heather Brunner, WP Engine’s CEO

View the full agenda and register here: WP Engine Decode 2025 – Agenda

Great article on Backlinko for those looking to start a blog and researching a topic to cover.

Shannon Willoby, the author, provides a ton of detail for each of these topics:

1. Artificial Intelligence (AI)
2. Digital Marketing
3. Cybersecurity
4. Meal Prep
5. Wellness
6. Home Remodeling
7. Debt Management
8. Pet Health
9. B2B Sales
10. Weight Loss
11. Skincare
12. Productivity
13. Real Estate Investment
14. Financial Management
15. Self-Care
16. Career Development
17. Green Technology
18. B2C Sales
19. Consumer Tech
20. Health
21. Books
22. Cryptocurrency
23. Remote Work
24. Web Design
25. Passive Income

Read the post here: 25 Best Blog Niche Ideas (Data Study)

SEO is not dead, it seems.

A couple of interesting points:

• ChatGPT is by far the most used AI tool
• It’s used about a third as much as DuckDuckGo

Here’s the link: New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT

Justin Arnold, Head of Content Marketing at Atarim, covers an important topic for both product businesses and agencies: when and how to raise prices.

Here’s an interesting observation:

When you’re landing a new client, there should always be a negotiation about the prices.

If you don’t experience this, and your clients agree very quickly, it may be a sign that your rates are low – and you need to increase them.

Read the full article here: How To Plan & Execute a Successful Price Increase

Another great article on WinningWP: How YouTube’s Evolution is Reshaping Content Creation and Traditional Publishing

If you’re a publisher or run a blog, like I am, it’s time to re-consider your content strategy and see how video can play a central role.

How folks are consuming content has changed dramatically in the last couple years, and that’s not even considering how AI is disrupting search. I’m seeing this in my Google Analytics and will have to adapt too.

Great piece by WinningWP on what the big changes we’re seeing with Google and AI mean for WordPress website.

The Death of Google Search: A Looming Crisis for WordPress Websites