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Must read: Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

By Lawrence Ladomery

17 July 2024

From the Content Marketing Institute:

“Marketers should stop using attribution models and return to a 1985-like measurement model if they want their brands to succeed in 2024 and beyond.”

That is, before the internet and the ad / distribution channels telling us that we can measure campaigns accurately.

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

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