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Lawrence Ladomery
29 May 2024

Google Search API documents leaked

Rand Fishkin of Sparktoro (ex Moz) has written a great piece explaining what these are and what we can learn from them.
Here are the main headings of the article:

  • Navboost and the use of clicks, CTR, long vs. short clicks, and user data
  • Use of Chrome browser clickstreams to power Google Search
  • Whitelists in Travel, Covid, and Politics
  • Employing Quality Rater Feedback
  • Google Uses Click Data to Determine How to Weight Links in Rankings

If you’re short of time, skip to the Big Picture Takeaways for Marketers Who Care About Organic Search Traffic part.

Read the article: An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them

Lawrence Ladomery
25 May 2024

38% of webpages that existed in 2013 are no longer accessible a decade later

Interesting article from the Pew Research Center:

When Online Content Disappears

However, there’s no big conspiracy here:

In most cases, this is because an individual page was deleted or removed on an otherwise functional website.

The article covers links on government and news sites, as well as referencing a surivival analysis of Twitter / X posts:

  • 1% of tweets are removed within one hour
  • 3% within a day
  • 10% within a week
  • 15% within a month


John Ocampo
21 May 2024

Storyblok’s State of CMS 2024 report

It makes an interesting read, and there are 6 references to WordPress.

You have to submit your details to get the report. But worth it:

State of CMS 2024 report


Lawrence Ladomery
17 May 2024

Event: Monetization Week – Charting Publisher Success

A State of Digital Publishing event is coming up soon: 21 – 27 May, Online

The program features five days of 1-hour sessions: presentations, panels, and workshops. You can register for a single session or the entire event.

I’m unsure if it’s free or not. I can’t find any pricing. Either way, State of Digital Publishing events are always great. If you are a publisher they are a ‘must-attend’ event.

More info here: Monetization Week – Charting Publisher Success

Lawrence Ladomery
13 May 2024

Read first: About the Scrapbook section

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  • A link to a really cool advert you saw on YouTube
  • The latest Google changes
  • A new tool that you have come across

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