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Nathan Wrigley interviews Rodolfo Melogli – Checkout Summit and more

By Lawrence Ladomery

21 November 2025

Rodolfo Melogli is organizing Checkout Summit; the “first independent IRL conference for WooCommerce Makers” – if you work with WooCommerce or Ecommerce more generally, this is one for you.

You should attend just to experience Palermo, which is a great city. I’m Italian, so can vouch for that 🙂

What struck me in the interview is that Rodolfo mentions that AI has killed his business. He’s referring to the publishing side 0f Business Bloomer, which he grew over the years by publishing very high quality content… that no doubt that AI has scraped to ‘learn’ more about WooCommerce and provide answers directly.

(An aside before I forget, if you’re a publisher or publishing is a key Marketing strategy, you should follow State of Online Publishing)

In the interview Rodolfo mentions that there haven’t really been any in-person WooCommerce events for a while. He’s fixing that with Checkout Summit. He also mentioned the growing number of independent (non-WordCamp) events that are being organised, and I think we can all agree that a reason for that is that online has become noisy, busy and often ineffective as a grow driver.

You can listen to the interview here – I highly recommend it.

If you can, go to the event. It promises to be great for content, connecting and stuffing your face with the best food Italy offers 🙂

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