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Opinion | 6 March 2025 | By Lawrence Ladomery

Accellerate growth: hire a woman in a Leadership role

Feature image for the article: Accelerate growth: hire a woman in a Leadership role

The Repository reminds us of the of gender imbalance at WordPress companies: only 4% of Five for the Future companies are led by women.

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Other stats from the report confirm the trend:

  • Only 5 of the 69 WordPress VIP Agency partners have a woman in their top leadership role
  • More than half of survey respondents report to a male manager, with only 1 in 5 having a female manager

Get the full picture: download the report from WP Includes, an initiative pushing for equal representation of women at global WordPress companies.

Rae Morey, in her latest article highlighting this on The Repository, explains that the release of the report last year was almost entirely overshadowed by the #WPDrama kicking off at WordCamp US, and that little has changed since then.

Growth tip: hire more women

Research consistently shows a positive correlation between women in Leadership positions and business performance.

A couple of examples:

Research from The Peterson Institute for International Economics shows that companies with women in leadership positions are more profitable than those without.

A PIIE chat showing that firms with women in executive officer and director positions post higher annual profit margins than those without female leaders.
Source: The Peterson Institute for International Economics

 

Another earlier study by the same organization together with EY – Is Gender Diversity Profitable? – concluded that:

An organization with 30 percent female leaders could add up to 6 percentage points to its net margin. This in-depth new study analyzes results from approximately 21,980 global publicly traded companies in 91 countries from a variety of industries and sectors.

Michelle Frechette is Open for Work

At the time of writing, Michelle is actively looking for a role. I’m sharing this information in case one of our subscribers, or anyone who is reading this post,  is looking for someone senior to look after Marketing and Community.

It’s as if Sam Kerr is looking for a new team to play for. If you’re looking for a striker, you would be crazy not to try to sign her up.

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